Emailing software or emailing is a generic term designating a computer solution allowing to communicate by email with a large audience. The main purpose of this software is to send mass e-mails to recipients, but it can also offer other functionalities such as newsletter design, subscriber management or performance analysis.
It is important for a company to consider several means of communication to extend its visibility and reach a maximum of potential customers (social networks, SEO, SEA, etc.). Among these different channels, email marketing occupies a special place: it is direct, customizable and allows to measure precisely the results of the campaign (opening rate, click rate, etc.).
There are a multitude of email marketing solutions on the market, with a wide range of features and prices. Some are designed for individuals, others for businesses, and it is not always easy to find your way around. That's why we have created this comparison of the best email marketing solutions on the market, so that you can find the one that best suits your needs among the best of the best.
"Get Leads. Get Sales. Get Growing!"
GetResponse is not just an email marketing software. It is one of the most complete marketing tools on the market. With its advanced marketing automation feature you can create various complex scenarios to maximize your conversion rates. You also have the possibility to create segmentations that are finer and more flexible than many other tools in the same category. GetResponse has the particularity of offering its users an integrated software designed to create an unlimited number of webinars, in order to increase conversions and engagement of your prospects. Like SendinBlue and others in this ranking, you have the option of subscribing to a completely free package, with no time limit.
"SendX makes it easy to be a responsible email marketer."
What makes SendX different from the big ones? In three words? Dedicated customer support! If responsiveness and direct contact are essential to you in the case of a problem, then you have certainly found what you are looking for. Whatever your situation, you will always benefit from their 24/7 support, whether by email, chat or even by phone. The best part? This also applies to users who do not have a paid subscription. About the solution itself, SendX offers you a superb tool adapted to all types of industries, even the most unconventional ones (supplements, gambling, cannabis, crypto-currencies etc...) benefiting from a clean and easy to use editor. Start from scratch or edit an existing model from a large choice of over 1500 types available on their platform. In addition, you will naturally find the essential features that complete this solution, such as A/B testing, workflows/automations, fully customisable segmentation and a very complete report and analysis dashboard. SendX does not stop there and also offers you the possibility of creating attractive landing pages with around fifty pre-established and modifiable templates, fully SEO adapted but above all, which have been selected for their proven conversion rate! Finally, if you are not satisfied with their service, SendX will refund you for up to 60 days no questions asked.
"The easiest email marketing and automation software."
Moosend is a complete platform, from email marketing to landing page creation. Their tool gives you the possibility to create a wide variety of fully customisable communication campaigns from a wide range of templates, all of which are also mobile friendly. But you can also create your own templates and save them in the editor's library. The editor features the popular drag-and-drop function, which saves you a lot of time and, most importantly, allows you to enjoy creating without limits. Are your templates ready? Now it's time to take advantage of their many features: Start by segmenting your subscribers as you wish into different categories, test different campaigns with A/B testing and when you're ready it's time to activate the automated mode. Create specific workflows for your different cases (welcome email, abandoned cart ...) and let Moosend manage it all for you. Indeed, several automation recipes are already pre-made that you just have to adapt to your needs. But beware, Moosend is not just an email marketing platform. You can also create powerful forms and landing pages (available via the paid plan) for your audience, both of which benefit from the above-mentioned editor and a wide choice of predefined templates. Don't wait any longer and come and discover their solution!
"One platform for all your Marketing, Sales, and Support teams."
EngageBay is much more than an email marketing service. It's a complete platform with a set of tools to grow your business. Indeed, with the All-In-One offer, you will have access to a complete CRM to manage and track all your customers. You will also be able to send personalized and different e-mailing sequences according to your segmentation. You will also have the possibility to reach your database by sms. Need a telephone prospecting tool or simply a calling tool linked to your CRM? With EngageBay it is possible. You will have at your disposal a template bank to build your emails but also the possibility to build landing pages to capture the contact information of prospects who are interested in you... And as if that wasn't enough, you'll have access to all of these tools and more for one low price! Visit EngageBay to see for yourself!
"Digital marketing tools to grow your audience faster and drive revenue smarter."
MailerLite helps you create professional and personalized campaigns on your own with powerful yet easy-to-use marketing tools. Create mobile-responsive newsletters, landing pages and websites with intuitive drag & drop editors and ready-made templates—all without coding! Grow your list and engage your audience using advanced features like pop-ups, automations, embedded surveys, and auto resend campaigns. Connect your workflows using Zapier, accept online payments with Stripe, sync data with WooCommerce and Shopify, and integrate many more apps. Try it now with a forever free account and enjoy their award-winning 24/7 customer support together with a 14-day trial of premium features.
"Drive growth with customer experience automation"
Do you want to automate communication with your customers? Email Marketing, newsletters, messaging and texting, it's all possible with ActiveCampaign. Thanks to this complete solution, you will be able to send customers and prospects by e-mail with dynamic content that adapts to your target according to your segmentations. Do you want to send a welcome e-mail for each registration, each purchase, each abandoned cart? It's possible with ActiveCampaign, no need to manually send e-mails to your contact database, you have the possibility to create automatic sequences based on the behavior of your customers. Added to this is a complete CRM allowing you to follow your customers in their buying process. To ensure your success ActiveCampaign provides free online training and free support for all of its customers.
"Powerful email & SMS marketing made easy."
Omnisend is an omnichannel communication platform that promises to get you up and running in 30 minutes! Connect directly to your ecommerce tool (Shopify, BigCommerce, WooCommerce, Magento or Wix) to centralise your business and communications in one place. But what is omnichannel? Simply put, it's the way to extend your campaigns to other communication channels to boost your audience conversion. As its name suggests, Omnisend has the particularity of also offering to extend your campaigns via SMS and notifications (web push) in addition to traditional email marketing! Coming back to emails, a large database of templates is at your disposal, fully customisable via a drag-and-drop editor to offer an experience specific to each user and their needs. All of this of course without any prior development knowledge. Save your own templates for future use in new campaigns or consider automating them with pre-defined sales workflows. With Omnisend, everything is designed to increase your sales with the least amount of effort possible, all via one of the most accessible user interfaces on the market. You are interested but you are already with MailChimp and wasting too much time and resources to migrate the existing is not an option? That's why Omnisend allows you to transfer everything over to them in just one click. Yes, you read that right. It has never been easier to migrate to another solution! If you are not yet convinced, visit their site via the link above and maybe you will join a community of over 70,000 merchants who already trust them!
"ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease."
Are you perhaps an artist? Do you create and market digital content online? Then ConvertKit is certainly the marketing tool for you! It's a marketing platform designed primarily for creators, allowing them to optimise and simplify their communication with their audience. ConvertKit gives you the possibility to set up efficient and fully customized funnels and landing pages thanks to their editor, which is one of the most intuitive we've come across. Save time with a wide range of templates for your email marketing campaigns that you can modify at will. These templates dynamically adapt to the content of your campaign as well as to your audience according to the interest and behavior of your subscribers. ConverKit also allows you to centralize your sales statistics from Shopify or WooCommerce, all in one single interface. No need to multiply the tabs in your browser, one is enough! If you have not yet decided on a solution to create your online shop for your digital content, ConvertKit also offers this possibility. To compare the different offers on the market, don't hesitate to take a look at our listing of the best website builders of 2022. Finally, take advantage of a large community of creators on ConvertKit, ask them for help and don't hesitate to take note of their work to get inspired, express your opinion and present your own content!
"Grow, sell, and engage with your audience—all from a single platform."
AWeber is a powerful and easy to use solution to centralize the communication of your activity. Using their landing page creator, create a landing page of your own to showcase the products/services you sell. Generate interest in your customers by customising your pages and emails thanks to the unusual integration of Canvas directly within AWeber. It's a powerful tool for limitless design, easy to use with drag-and-drop, access to a huge bank of high-resolution images and other inspiration. Not a designer by nature? No problem! AWeber also provides you with a large number of predefined templates for your landing page and email with the possibility of adapting them, or customising them according to your needs via an additional service. Add online payment support for your products directly to your pages, with multiple currency support. Generate more leads with registration forms and keep them coming back with personalised email campaigns that can be fully automated! Finally, you can also go beyond email campaigns with support for web notifications to further increase the reach of your communication. Your time is precious, automatise what can be automated with the help of AWeber!
"Email marketing made easy."
EmailOctopus is the choice to spend less on advertising and fancy marketing in order to reduce costs as much as possible and therefore offers cheaper prices for its community. EmailOctopus can boast of being one of the cheapest email marketing solutions on the market. The company also gives you the opportunity to benefit from significant discounts on your subscription (up to 25%) simply by giving your opinion on their tool by participating in the promotion of their solution. To date, nearly 54,000 activities have placed their trust in them. But what about their solution? Whether it's an email, a landing page or a form, you can start from scratch or choose a template from a wide range of available templates and customise it to your liking using an easy to use editor. Want to migrate your own? No problem, import your own templates in HTML format. Is that all? No! Automate your communication with campaigns adapted to your audience and its particularities, triggered according to events to be defined (registration, purchase...). The tool also offers a reporting and analysis section where you can monitor all your statistics (opening rate, click rate, activity history...). Quickly see what works best and optimise your campaigns accordingly to improve your conversion rate. But why this name? EmailOctopus is a committed company that places great importance on protecting the oceans and their wildlife, a cause for which they donate a portion of their revenue each year. EmailOctopus is also about ethical marketing! In this respect, EmailOctopus also offers a permanent 20% discount for all non-profit activities.
"Powerful, not overpowering"
Initially designed to be a CRM, Hubspot's range of solutions has greatly expanded and today offers one of the most comprehensive offerings on the market. When it comes to marketing and sales, you can do just about anything with Hubspot. Email campaign, marketing automation, website building, landing page, CRM, chatBot, Live Bot, integration with social networks messaging ... In addition to all that, Hubspot is compatible with the majority of tools on the market. No doubt about it, when it comes to Sales/Marketing tools, you can't miss Hubspot. We recommend Hubspot if you are looking for a very versatile tool that can accompany you in each commercial step of your business. The free lifetime version will give you a taste of what Hubspot is capable of.
"Prepare for takeoff"
Looking for a marketing tool to get your brand out there? SendinBlue focuses on the essentials and stands out for its ease of use. Thanks to this SAAS software (software accessible from your browser) you will be able to launch your email campaigns, do marketing automation, manage your database through their integrated CRM, and create your landing pages simply using a Drag-n-drop editor. Their pricing plan stands out from the competition because it is based on the number of emails you can send per month. With their free offer you can import all your contacts and send up to 300 emails per day.
"Grow your business with email and more."
ConstantContact is a must-have for email marketing. This solution is mainly suitable for beginners. The simplicity of use is the strength of ConstantContact. Perfect if you want to build your first contact lists. Thanks to their tool you can also create simple and fast ads to spread on your social networks. No doubt about it, if you are looking for an easy to use tool, ConstantContact is made for you.
Emailing software are tools that allow you to manage email campaigns, i.e. mass emailings. They also allow to personalize these messages according to the recipient and to follow the opening and the click of the emails (the emailing software often integrates a marketing automation solution). Emailing software is nowadays essential for any company wishing to communicate effectively with its customers.
The advantages of emailing are numerous: it is a highly targeted, inexpensive and very effective direct marketing technique. It also allows to measure precisely the results obtained thanks to the tracking tools integrated in the emailing software.
An emailing solution is particularly adapted to e-commerce companies. Indeed, email campaigns allow to directly reach customers and prospects interested in the products or services offered.
Email marketing software offers many features that allow online stores to boost their sales and attract potential customers to their website.
- Message personalization: emailing software allows you to personalize messages according to the recipient. Thus, it is possible to send targeted e-mails adapted to the interests of the customer.
- Conversion tracking: the tracking tools integrated into email marketing software allow you to precisely monitor the results of email campaigns. It is thus possible to know which emails have generated the most sales and to adjust the campaigns accordingly.
- Automated sending: emailing software also allows you to automate emailing according to different criteria (for example, send an emailing to all customers who abandoned their shopping cart). This feature allows companies to save time and increase their conversion rate.
Choosing the best email marketing software will depend mainly on your use and your marketing strategy. We have listed for you the features that we believe you should pay attention to in your analysis to define the email marketing software best suited to your needs.
When choosing an emailing software, don't forget to check if it offers customizable templates and themes. Some tools offer a library of ready-made emailing templates, others allow you to create your own emailing templates from scratch. If you want your email campaigns to look professional, choose an emailing solution that offers customizable emailing templates.
A good emailing software should allow you to easily manage your contact lists through a rich database. It should also offer you the possibility to import contacts and their email addresses from another application or a CSV file. Some email marketing solutions also allow the segmentation of your contacts according to different criteria (location, interests, etc.), which allows you to send targeted and therefore more effective emailing campaigns.
AB testing is a marketing technique that consists of testing different versions of an email to see which one is the most effective. This technique is especially useful when you are creating a new emailing template or trying a new marketing strategy. If you want to use AB testing in your email campaigns, make sure that the emailing software you have chosen allows it.
A good emailing software must offer you the possibility to follow and analyze the performance of your emailing campaigns. An efficient emailing solution will often integrate complete dashboards as well as detailed reports on opens, clicks, unsubscribes, redirects to websites, etc. This data is essential to improve the performance of your emailing campaigns and reach your marketing goals.
Make sure the email marketing software you choose is compatible with the other marketing tools you use (CRM, etc.). Many emailing solutions offer integrations with the main tools on the market, which allows you to easily manage your emailing campaigns from a single interface.
These tools are usually offered as online software (SaaS) with a monthly subscription. The price of these subscriptions is usually calculated according to the number of emails (or the number of contacts) you want to send each month. If you are a small company or if you only send a few email campaigns per month, choose an emailing tool that offers low cost packages. If you are a large company or if you regularly send email campaigns, choose an emailing tool that offers advanced features and packages adapted to your emailing volume.
Often a publisher of this type will remain fairly easy to use, but don't forget to check if the emailing software you have chosen offers quality customer service. Make sure there is complete and up-to-date documentation on the tool, as well as technical support available in case of problems. Many tools also offer training and workshops to help you master their interface and optimize your campaigns.
In addition to the features described above, some solutionsemailing offer additional features such as subscription management, email personalization based on the behavior of the recipients, etc.
Another relevant feature in a marketing automation strategy is SMS marketing, which allows you in e-commerce to confirm your customers' orders or in B2B to follow-up with your prospects in addition to email.
In summary, if you want to choose a powerful emailing software, don't forget to check its features, its integration with the other marketing tools you use and its price. Most of the emailing software we list in this comparison also offer a free version or a free trial period, which will allow you to test their interface and their features before subscribing.
If you don't want to invest in email marketing software, there are free solutions that can meet your needs. However, most of these tools limit the number of emails you can send each month, which can be problematic if you need to send email campaigns regularly.
Moreover, the features offered by free emailing tools are usually very limited. If you are considering choosing a free emailing software, choose tools that offer a paid version with advanced features, which will allow you to upgrade to the paid version if your needs change.
As it happens, most of the solutions in this comparison offer a free version or a free trial period, which will allow you to test their interface and features before making your choice.
In summary, if you are looking for free email marketing software, be aware that the features offered by free email marketing tools are usually very limited. If you are considering a free email marketing software, you should choose tools that offer a paid version with advanced features, which will allow you to upgrade to the paid version if your needs change.